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Keep Tahoe Blue white logo with text. KR Squared created a fundraising campaign for Saks Fifth Avenue and Oscar de la Renta's digital fashion show supporting The League to Save Lake Tahoe, and directed and produced a series of brand videos.

Visual Vernacular Update

Brand Messaging

Video Production

Campaign Creative

Digital Advertising Creative

Digital Programming

Evergreen Conversion

Narrative Creative

Photography

Visual Vernacular Update Brand Messaging Video Production Campaign Creative Digital Advertising Creative Digital Programming Evergreen Conversion Narrative Creative Photography

THE ASK

The League to Save Lake Tahoe, in partnership with Saks Fifth Avenue, hired KR Squared to create a series of fundraising videos for their annual Oscar de la Renta Fashion Show. Due to Covid- 19, supporters could not attend live; therefore, we created virtual access to The House of Oscar de la Renta along with educational videos to promote giving.

 OSCAR DE LA RENTA FASHION SHOW

EVERGREEN VIDEO CONTENT