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Motherhood Maternity white logo. KR Squared received a National Gold Addy for Branded Content & Entertainment Campaign and a Mosaic Award from the American Advertising Federation highlighting diversity and inclusion.

Digital Advertising Campaign

Video Production

Narrative Creative

Digital Collateral

Visual Asset Library

Website Content

Photography

Digital Advertising Campaign Video Production Narrative Creative Digital Collateral Visual Asset Library Website Content Photography

THE ASK

Motherhood Maternity hired KR Squared to create and produce the You Do You, Mama marketing campaign. The goal: create engaging content that celebrates the complex history of breastfeeding while acknowledging and uplifting the simple truth that all food is good food.

THE Result

With the hero video release, engagement increased by over 2500%. In addition, the campaign won the national gold ADDY for Branded Content and Entertainment Campaign and the Mosaic Award for promoting diversity and inclusion.

THE CAMPAIGN