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White 'little tikes' logo. KR Squared directed and produced a branded video series for Little Tikes that centered around creating family-friendly, user-generated digital content. The digital marketing campaign also involved client photography.

Digital Series

Interactive Content

Digital Marketing Campaign

Narrative Creative

Campaign Graphics

Marketing Collateral

Visual Asset Library

Photography

Digital Series Interactive Content Digital Marketing Campaign Narrative Creative Campaign Graphics Marketing Collateral Visual Asset Library Photography

THE ASK

During the summer of 2020, KR Squared was hired by Little Tikes to create a branded digital series for Little Tikes to market toys during the nationwide Covid-19 lockdown. The marketing campaign featured user generated, family-friendly content for a kid-centric audience, while working within the parameters of non-traditional, socially distant filmmaking.

THE CAMPAIGN

Little Tikes campaign graphic. KR Squared directed and produced a branded video series for Little Tikes that centered around creating family-friendly, user-generated digital content.

Little Tikes Tokens

Colorable print out for campers to earn weekly themed achievement tokens correlating with each episode

EPISODES

INTERACTIVE CONTENT

Campfire Story Time
Social video with fill-in-the-blank printable

Fishing Game
Social video with printable instructions & cut-outs to facilitate activity

Nature Hunt
Social video with printable item list for campers to reference on their own nature hunt